Product Designer — SaaS & Startups
AliBagheri— folio '26
I'm Ali — a product designer focused on SaaS and startups.
Crafting awesome experiences and tackling intricate challenges. I drive meaningful outcomes with a blend of strategic foresight and data-informed wisdom.
Selected Work
( 9 projects — 2021 → 24 )Ratin CRM
An integrated CRM that helps you win more deals, manage your sales pipeline, and create happier customers.
Avan Audiobooks
A comprehensive platform conceptualized to revolutionize the way users engage with audiobooks and podcasts.
Ratin Mirror
A social listening platform that empowers users to track and analyze their performance relative to their competitors.
Raika Sport
An innovative retailer specializing in high-quality sneakers — redesigned to browse, select, and buy with ease.
TypeTeam
An all-in-one SaaS platform for transcription teams — project management, AI transcription, collaboration, and white-label client delivery.
Ratin Landing Pages
Multiple landing pages for Ratin Agency — each tailored to a specific objective while keeping the brand consistent.
Geno play
A robust online platform meticulously designed to cater to gaming enthusiasts' varied needs.
Dscribers
Transcription and captioning services for all use cases — human accuracy combined with AI speed.
Shapourkhast Farm
Riding and trekking into the heart of untouched Iran — responsible cultural tourism in Lorestan.
How I Work
( keep scrolling → )Exploration
I immerse myself in the nuances of your field.
Blueprinting
We chart a tailored course to fulfill your design aspirations.
Sketching
I sketch wireframes to align on strategy, user interactions, and essential functions.
Artistic Touch
I define the visual and motion language so it resonates with your audience and embodies your brand.
Creation
I join forces with a visionary developer to turn the concept into reality.
Presentation
I compile and deliver all project materials and instructions — on schedule and within budget.
Selected Experience
( where I've been )Leads design direction and architects the design system for a WordPress-based page builder. Building a flexible, token-based system that gives designers and developers fine-grained control over padding, states, and layout behaviour — bridging no-code simplicity with professional-grade flexibility while keeping visual consistency across diverse projects.
Drove the vision for digital and physical experiences at a co-working space and startup community. Led the brand identity and crafted a modern, cohesive visual language for the startup ecosystem.
Spearheaded a complete redesign of the dijuno application, refining the user journey and improving engagement through data storytelling. Conceptualised the Auto-Ranging tool for optimising Bay Plans, aiding decision-making for retailers through complex data visualisation. Developed the dijuno Design System to maintain consistency across product and brand, and crafted a Data Visualisation Library that facilitated informed client decision-making.
Designed end-to-end product experiences across Ratin's portfolio: a native Android & web CRM, a Customer Dashboard, the Mirror social listening platform, and the DMA website. Built the Ratin LUCID Design System and led multiple UI/UX webinars. Mentored interns and junior designers through the Ratin internship programme. Also delivered interface work for Hadaf Hafez, Sepidar System, Raika Sport, and GenoPlay.
Co-founded and shaped the product from zero — owning both product management and design. Designed the e-commerce websites for Proshot Cover and Cava Mask, and defined their visual identities from the ground up.
200+ projects across a wide range of clients and industries — including Dscribers, Tamin Sarmaye Tamadon, Timash Store, J&J Cars, Autotech Sport, and Parmis IT. Covering everything from brand identity and marketing sites to complex SaaS products.