Case Study — 2021
Avan
Audiobooks
A comprehensive platform reimagining how people engage with audiobooks and podcasts.
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Overview
The Challenge
Avan is a digital ecosystem serving listeners, creators, publishers, and administrators. It integrates purchasing with a streamlined listening experience to eliminate friction in content consumption and distribution, while giving creators effective tools to reach their audience.
Problem Statement
Listeners struggled to discover content that matched their tastes and faced inconvenient purchasing; there was no unified way to manage subscriptions and purchases. Creators and publishers lacked good distribution and analytics, and admins needed efficient oversight tools.
Research
Understanding the Users
User interviews, surveys, and in-app analytics, alongside competitor and industry analysis, surfaced the core friction points across each role in the ecosystem.
Process
How I Worked
A structured, research-led process from discovery to a cohesive visual language.
Before & After
The Transformation
Turning fragmented discovery, purchase, and library management into one seamless listening experience.
Before
After
Outcomes
What We Achieved
A personalized, unified platform measurably improved acquisition and retention.
Personalized discovery
A recommendation engine that helps listeners find content they love.
Unified library
One place to manage audiobooks and podcasts with simple purchase flows.
Creator & admin tools
Dashboards for content management, insights, and platform oversight.
Reflection
What I Learned
Avan demonstrated the power of user-centered design in simplifying complex, multi-sided interactions and setting a new standard for digital content distribution.
Design for every role
Listeners, creators, publishers, and admins each needed a tailored flow.
Reduce friction to convert
Simpler onboarding and purchase flows moved the metrics most.
Gallery
Screens & Designs
