Case Study — 2023
Shapourkhast
Farm
A digital home for cultural tourism in Iran's Zagros Mountains.
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Overview
The Challenge
ShapourKhast Farm showcases the cultural and natural richness of Lorestan Province in the scenic Zagros Mountains — a region with history reaching back to 7000 BC. The website is a digital connection point between adventurous travelers and indigenous nomadic culture, built around responsible tourism.
Problem Statement
Travelers needed an accessible, trustworthy way to discover and book rare cultural experiences in a remote region — with storytelling that respects its history and nomadic lifestyle.
Research
Understanding the Users
User interviews, surveys, and analytics, with competitive and trend analysis, shaped a content strategy centered on visual storytelling.
Process
How I Worked
A storytelling-first process that lets the landscape and culture lead.
Before & After
The Transformation
From an undiscoverable destination to an inviting, bookable digital experience.
Before
After
Outcomes
What We Achieved
Immersive imagery and clear navigation opened a remote destination to a global audience.
Visual storytelling
Large, captivating imagery within clean, minimalist layouts.
Clear tour discovery
"Tails & Tours," "About Us," and "How to Book" guide visitors with ease.
Global reach
Promotes sustainable tourism to an international audience.
Reflection
What I Learned
ShapourKhast Farm shows how UX design can bridge remote cultural destinations and global travelers seeking authenticity — through digital storytelling, engagement, and cultural preservation.
Imagery carries emotion
The landscape itself was the strongest persuasion.
Respect the story
Content strategy honored the region's history and nomadic life.
Gallery
Screens & Designs
