Case Study — 2021
Geno
play
An online marketplace built for the gaming community.
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Overview
The Challenge
GenoPlay is an online marketplace for video games, consoles, accessories, and related items. The goal was a user-friendly, visually engaging, and efficient store that resonates with the vibrant gaming community and keeps the latest titles and hardware easy to find.
Problem Statement
Gamers struggled to navigate cluttered stores, shopped across multiple sources for lack of a dedicated platform, wanted personalized recommendations, faced lengthy checkouts, and needed real-time stock and release updates.
Research
Understanding the Users
User interviews, surveys, and in-app analytics, plus competitor and trend analysis, pinpointed the discovery and checkout pain points.
Process
How I Worked
A research-led process tuned to the culture and habits of gamers.
Before & After
The Transformation
From scattered, cluttered shopping to a single, vibrant, one-stop store.
Before
After
Outcomes
What We Achieved
A streamlined, personalized storefront made discovery and checkout effortless.
One-stop shop
Games, consoles, and accessories consolidated in one place.
Personalized recommendations
A recommendation engine based on behavior and history.
Fast, secure checkout
A swift flow with real-time inventory and release updates.
Reflection
What I Learned
GenoPlay integrates functionality and aesthetics for gaming e-commerce — strengthening the shopping experience while building community around shared interests.
Speak the culture
Vibrant, dynamic visuals built trust with the gaming audience.
Shorten the path to purchase
Fewer steps meant more completed orders.
Gallery
Screens & Designs
