Case Study — 2022
Ratin
Landing Pages
A suite of intent-driven landing pages for a digital agency.
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Overview
The Challenge
Ratin unveiled a suite of landing pages tailored to specific objectives — event promotion, service overviews, and newsletter subscriptions. The challenge: serve distinct user intents while preserving brand consistency and driving conversions, without overwhelming visitors.
Problem Statement
Visitors needed to be guided toward a clear action on each page without unnecessary complexity or information overload across pages with very different purposes.
Research
Understanding the Users
User interviews, surveys, analytics review, and competitor analysis informed the structure and content priorities for each page type.
Process
How I Worked
A focused process to make each page do one job extremely well.
Before & After
The Transformation
From overwhelming, unclear pages to focused, intent-driven journeys that convert.
Before
After
Outcomes
What We Achieved
Intent-driven pages with prominent CTAs delivered measurable conversion gains.
Intent-driven content
Each page focused on a single objective with a prominent CTA.
Consistent branding
A coherent brand experience across every variant.
Responsive by default
Device-agnostic design with countdowns and animated accents.
Reflection
What I Learned
The landing pages demonstrate user-centric principles — clarity, relevance, and visual appeal — that guide users toward conversion across events, services, and subscriptions.
One page, one job
Focused pages outperform do-everything pages.
Clarity drives conversion
Removing noise lifted engagement and click-through.
Gallery
Screens & Designs
