Case Study — 2022
Raika
Sport
An e-commerce experience for a sneaker retailer, built to convert.
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Overview
The Challenge
An e-commerce platform for Raika Sport built to help sneaker enthusiasts browse, select, and purchase with ease — improving the full purchasing journey and checkout to boost online sales and customer satisfaction.
Problem Statement
The existing store wasn't optimized for engagement or conversion: a hard-to-navigate catalog, thin product information, no intuitive search or filtering, a cumbersome checkout that drove cart abandonment, and a sub-par mobile experience.
Research
Understanding the Users
User interviews, surveys, analytics, and competitor research mapped the purchasing journey and located where shoppers dropped off.
Process
How I Worked
A component-based process aimed squarely at engagement and conversion.
Before & After
The Transformation
From a hard-to-shop catalog and clunky checkout to a fast, reassuring, mobile-first store.
Before
After
Outcomes
What We Achieved
A user-first redesign produced measurable commercial results.
Clear navigation & search
Organized catalog with robust filtering so shoppers find the right pair fast.
Rich product pages
High-quality imagery and detail that build confidence to buy.
Reassuring checkout
An efficient, mobile-first flow that reduced abandonment.
Reflection
What I Learned
Raika Sport showed how a user-first approach in digital retail creates measurable success — more engagement, higher conversion, and positive feedback that set a benchmark for future work.
Mobile is the storefront
Closing the mobile/desktop gap unlocked conversions.
Confidence converts
Better imagery and info reduced uncertainty at the decision point.
Gallery
Screens & Designs
