In my role at dijuno, I've led several key projects, significantly enhancing our digital products: Complete Redesign of the dijuno Application: Spearheaded a comprehensive overhaul of the dijuno application, refining the user journey across the platform. Focused on intuitive design elements and seamless user navigation, significantly improving user engagement and satisfaction. Designing the Auto-Ranging Tool: Conceptualized and designed the Auto-Ranging tool, aimed at optimizing Bay Plans for retailers. This tool plays a pivotal role in benchmarking performance against current ranging, enhancing decision-making processes for our clients. Creation of the dijuno Design System: Developed an extensive design system with a robust set of components for use in both design and development phases. Ensured consistency in user experience across all digital touchpoints, leading to a more coherent brand identity. Development of a Data Visualization Library: Crafted a library dedicated to data visualization, focusing on clarity and storytelling for client insights. This initiative has enabled clients to grasp complex data sets effortlessly, thereby facilitating informed decision-making. Prototyping and Demo Creation: Generated multiple prototypes and demos, catering to diverse client requirements and ideas. These efforts have been pivotal in securing client buy-in and illustrating the potential of our concepts. Collaboration with Development Teams: Worked closely with the development teams to streamline the implementation process. This collaboration ensured that design intentions were perfectly translated into functional applications. User Testing and Research: Conducted extensive testing and research to refine the application, focusing on optimization and user-centric improvements. These activities have been crucial in elevating the overall user experience and maintaining dijuno's competitive edge.