The ShapourKhast Farm project centers around showcasing the cultural and natural richness of the Lorestan Province in Iran, set in the scenic Zagros Mountains. This region, steeped in cultural significance with a history extending back to 7000 BC, offers an untouched landscape ideal for riding and trekking tours. The website serves as a digital portal to connect adventurous travelers with the area's indigenous nomadic culture and natural splendor, emphasizing responsible tourism that respects the local way of life and environment.
Developed a comprehensive website that offers detailed information on tours, cultural insights, and booking instructions.
Integrated visual storytelling through high-quality images showcasing the landscape, culture, and activities.
Implemented a user-friendly interface with clear navigation to engage users effectively.
Established a content strategy that respects and highlights the region's history and the nomadic lifestyle.
Information Architecture
A clear hierarchy that begins with an engaging home page and flows intuitively through tours, booking information, and cultural insights.
Distinct sections for 'Tails & Tours,' 'About Us,' and 'How to Book' to facilitate user journey.
An informative 'About Us' page that delves into the history of ShapourKhast Farm and the region.
A 'Contact Us' page designed to foster direct communication and provide essential information seamlessly.
Value of the Project
For users, the website offers an accessible gateway to a rare and enriching cultural experience.
Simplifies the process of finding and booking unique tours in a historically rich and visually stunning environment.
For ShapourKhast Farm, the project presents an opportunity to reach a global audience, promoting sustainable tourism and cultural exchange.
The UI design focuses on visual engagement and ease of use. Large, captivating images are used to draw in users, complemented by a clean layout that facilitates an enjoyable browsing experience. The design employs a minimalist approach, using whitespace effectively to allow content and images to stand out. The navigation is intuitive, with a fixed top menu and a consistent footer providing additional resources. Interactive elements like buttons for 'Read More' on tours encourage user interaction.
The UX case study of ShapourKhast Farm's website reveals a thoughtful approach to digital storytelling, user engagement, and cultural preservation. It stands as a testament to the power of UX in bridging gaps between remote cultural gems and the global community of travelers seeking authentic experiences. With a design that respects the users' needs and the integrity of the local culture, the project sets a benchmark for tourism-related websites aiming to promote sustainable and responsible travel.
